“Guess Less. Sell More.”

The “Guess Less” campaign builds on the brilliant and elaborate “Did you mean MailChimp” campaign. Owl Cat Bat, Cut A Rug, and Banana Fish Cake directs the original mispronunciation towards the uncertainty of their users marketing effort — offering millions of datapoints for increasing engagement and revenue — “removing the guesswork.”

Design / Animation / Compositing

Agency - Wink Creative / MailChimp, Production - Smuggler, Director - Björn Rühmann