A Brief History of Silica

Intel reached out to Chapeau to imagine the full trajectory of silica. From space dust, through the formation of earth, and ultimately their foundation in CPUs. Intel wanted a relatable yet technical take on importance of silica. With full freedom and references like A Brief History of Time, and The Power of 10, I built an initial concept, style frames, and edit guidelines that referenced The Power of 10, Moore’s Law, and the exponential impact on computing and society.

Creative Direction + Art Direction + Design