Rebuilt from the Sound Up

Rebuilt from the Sound Up was a campaign to showcase the new 2nd Generation Apple AirPods Pro. The concept uses particle layout and movement to represent the Spatial Audio and Active Noise Cancellation. The particle design and animation was built in Cinema 4D, X-Particles and rendered in Redshift. Versions of the spots have been used on Apple’s annual event WWDC23, and are currently available on Apple.com.

https://www.apple.com/airpods-pro/

Design + Animation Lead (Titles + Particles)

Agency - The Mill, Creative Director - James Allen