Studio: Loyalkaspar
CCO: Beat Baudenbacher
Design Director: Chris Sayres
Producer: Shannon Hall
Design: Steve Haslip, Chris Sayres, Chetan Kunwar
Animation: Chris Sayres, Paolo Garcia, Arturo Perales
Mogrts: Jim Reed
“Guess Less. Sell More.”
The “Guess Less” campaign builds on the brilliant and elaborate “Did you mean MailChimp” campaign. Owl Cat Bat, Cut A Rug, and Banana Fish Cake directs the original mispronunciation towards the uncertainty of their users marketing effort — offering millions of datapoints for increasing engagement and revenue — “removing the guesswork.”
Design / Animation / Compositing
Agency - Wink Creative / MailChimp, Production - Smuggler, Director - Björn Rühmann
Rebuilt from the Sound Up
Rebuilt from the Sound Up was a campaign to showcase the new 2nd Generation Apple AirPods Pro. The concept uses particle layout and movement to represent the Spatial Audio and Active Noise Cancellation. The particle design and animation was built in Cinema 4D, X-Particles and rendered in Redshift. Versions of the spots have been used on Apple’s annual event WWDC23, and are currently available on Apple.com.
https://www.apple.com/airpods-pro/
Design + Animation Lead (Titles + Particles)
Agency - The Mill, Creative Director - James Allen
Coke Freestyle
Another all-star line up from the beautiful minds at 1st Ave Machine were focused on a primarily social campaign that was designed for Coke to showcase their new machines. These puppies are able to deliver thousands of carbonated fructose variations.
Design + Animation Lead
Uncommon
UPMC - Uncommon was the culmination of many super-talented studios and creatives, led by Director Ben Trickleback. ETC brought me on to design many of the medical HUD and 3D elements seen throughout the spot. We had several designers, animators and compositors working practically, and in Cinema 4D, X-Particles, Houdini, and After Effects to develop the medical imagining and CG content.
VFX Design Lead + Animation
Studio - Electric Theatre Collective, Director - Ben Trickleback, DP - Emmanuel Chivo Lubezki, Editor - Jamie Foord, Producer - Jennifer Truss
A Brief History of Silica
Intel reached out to Chapeau to imagine the full trajectory of silica. From space dust, through the formation of earth, and ultimately their foundation in CPUs. Intel wanted a relatable yet technical take on importance of silica. With full freedom and references like A Brief History of Time, and The Power of 10, I built an initial concept, style frames, and edit guidelines that referenced The Power of 10, Moore’s Law, and the exponential impact on computing and society.
Creative Direction + Art Direction + Design
Storytelling - Cardi B
Modern Logic was working with 1st Ave Machine and Meta on this Storytelling campaign. A series of spots were created, and piloted with “Cardi Tries” to showcase the ability of Meta Ads on brand development. I was brought in as the AD / Designer tasked with creating a visual language for streaming live videos. All elements were built in Cinema 4D and Redshift, and comped in After Effects.
Art Direction + Design
Spotify Studios
Spotify brought me on to create content for their new Spotify Studios. This was a launch sizzle showcasing the deep talent pool that had already recorded there. I used all Adobe products to design and animate assets, and edit live action and audio.
Creative Direction + Design + A/V Editing
Steelcase - Our Story
For their 100th anniversary, Steelcase reached out to Genesis and Friends Of Mine for a multi-national collaboration. The goal, to create a sweeping overview of Steelcase, from their original mission through the development of their core competency, and on to their next 100 years.
Creative Direction + Design + Animation
The Lion and The Lamb.
5 “And one of the elders said to me, “Weep no more; behold, the Lion of the tribe of Judah, the Root of David, has conquered, so that he can open the scroll and its seven seals.”
6 “And between the throne and the four living creatures and among the elders I saw a Lamb standing, as though it had been slain, with seven horns and with seven eyes, which are the seven spirits of God sent out into all the earth. ” - Revelations 5:5-6
“The lion and the lamb shall lie down together; there will be no more war among the nations, after the battle of Armageddon; and no more persecution, after the slaughter of the witnesses...” -John Gill, on Isaiah 9:7, 18th century.
Drawing from the Book of Revelations and 18th century interpretations of Isaiah, we’ve developed a conceptual approach that draws parallels between David Koresh’s preaching, the polarity of our characters, and the context in which they’ve been represented...for better or worse.
Creative Direction + Design Lead
Samsung Galaxy
This was a large scale 360º & performance marketing campaign to showcase and test Samsung’s new suite of foldable and mobile devices. Thousands of assets were concepted, created and tested for digital and OOH applications in the Texas market. I was brought on to Co-Creative Direct, and build a studio team for this multi-year effort. Aimee Brodbeck (CD), Adam Singer (TD / Animation), Dave Drage (Design / Animation), and Tristan Maduro (TD / Animation) - (to name a few) were essential in establishing one-and-done approvals from one of the most exacting and qualitative clients out there. We used a combination of Cinema 4D, X-Particles, Redshift, and After Effects.
Creative Direction + Art Direction + Design + Animation
Samsung Galaxy
This was a large scale 360º & performance marketing campaign to showcase and test Samsung’s new suite of foldable and mobile devices. Thousands of assets were concepted, created and tested for digital and OOH applications in the Texas market. I was brought on to Co-Creative Direct, and build a studio team for this multi-year effort. Aimee Brodbeck (CD), Adam Singer (TD / Animation), Dave Drage (Design / Animation), and Tristan Maduro (TD / Animation) - (to name a few) were essential in establishing one-and-done approvals from one of the most exacting and qualitative clients out there. We used a combination of Cinema 4D, X-Particles, Redshift, and After Effects.
Creative Direction + Art Direction + Design + Animation
Give Stories. Not Stuff.
Wooways is a marketplace for gifting and funding travel and experiences. This was a prototype that I built to showcase the features and capabilities of the Wooways product. We used this to secure investors, partnerships, and recruit developers and advisors. All assets were built in Cinema 4D, After Effects, and Adobe XD.
Creative Direction + UI / UX + Product Design & Development
What The Fat! is a documentary that navigates common misconceptions and understandings about weight, health, and genetics. The film moves through historical misconceptions to the latest medical assessments. It references the Foresight Obesity Map (depicted in the intro) and the enormity of contributing factors that determines weight.
Art Director / Design / Motion
Studio - Onslot Films, Director - Ben Patterson, Producer - Ryan Decker, Editor - Gabriella Tessitore, Animators - Dave Drage, Van Velvet
Charter Spectrum Triple Play 60
This was a fairly elaborate project directed by Garrett Johnson for 1st Ave Machine, and designed by Garrett and Mancel Lindsey. Complete with lidar scans and alembic workarounds, they brought out all the stops in order to re-imagine Charter's new bandwidth capabilities. Mostly done in Cinema 4D and composited in Nuke, this project delved deep into Thinking Particles and Xpresso to perfect the form and function of the refracted light sweep, as it navigates through the spot.
3D Design + Animation + Particle Simulations
Chevrolet Corvette Stingray
Chevrolet came to the Mill for the re-release of the Corvette Stingray. The timing was perfect for drawing the comparison between the Stingray and the much anticipated release of The Dark Knight. Directed by Nicolai Fugslig from MJZ, this was shot in LA and post-produced in New York. I worked on scene development and compositing for live action / vfx pickups.
Design + Animation + Composition
2021 Montage
CD / DD / AD / Design / Animation / Compositing / A/V Editing
Gary Huswit, UPMC, Apple, Corvette, Spotify Studios, Hewlett Packard, Honda, Cam Moye, Verizon, Coke, Steelcase, Samsung, Hershey, HGTV, Jesus Freaks, KY Intense, Claritin, Cartoon Network, Coppertone, Lemtrada, TD Ameritrade
KY Touch
This risque little number from Havas teases around the variety of uses a warming lubricant may have on a sleepy summer morning. And while the lock-up's nod to Kubrick's Space Odyssey suggests considerably more than necessary, it does lend itself to both form and function.
Creative Direction + Product Design + 3D Modeling + Animation
FX - Justified
These are initial designs for the intro and later, peripheral assets for FX’s series “Justified”, starring Timothy Olyphant and written by Elmore Leonard. Working directly with FX in-house design team, this style was gradually refined into a more filmic approach, included separately on the site. The intro, promo and show toolkit was produced to allow the FX team to pick and choose which element was most successful for the promo campaign. The toolkit was comprised of opens, closes, end-pages, transitions and a slew of editing tool kits.
Creative Direction + Design
Hersheys Powerful
Through Havas and Studio 6, this project was a quick recreate and composite of the diverse range of promotions from Hersheys. Each animation was designed and animated to compliment their ongoing campaigns.
Design Direction + Animation
Havas NYC
These boards were designed for the newly renovated Havas Lobby in NY. The lobby had 5 UHD flatscreens, laid out horizontally, fitting seamlessly. The idea behind these graphics were to represent the 300+ international locations of Havas. They're a series of crudely represented skylines of the cities that Havas resides. The colored cursor slides across the unwrapped earth, from side to side, magnetically manipulating the integrity of the world's skyline. It searches from city to city, first in elevation view, then in a bird's eye view.
Creative Direction + Design
Qualcomm's Uplinq Conference
This was a 5k projection, built by 1st Ave Machine for a 30' curved wall that was set behind the main stage of the Qualcomm Uplinq conference. The focus of the conference and the graphics were connectivity, communication, and their inherent effects as they relate within Qualcomm's diverse and innovative landscape. Directed by Garrett Johnson and designed by Mancel Lindsey.
2D / 3D Design + Animation + Compositing
KY Intense
In the next rendition, this risque little number focuses on maximizing the crescendo that KY's newest packaging may have on a sultry summer night. Originally using liquid and light to convey the impact and effectiveness of their new product, KY decided on rerouting to a more tasteful and cost effective concept. This became a welcomed opportunity to explore the limits of X-particles, TP, and bokehs.
Creative Direction + Design / Animation Lead
You Got This!
This was the flagship spot for TD Ameritrade’s new campaign targeted at the next generation of investors. It was one of the first use cases with stylized vector or flat-shaded graphics, and heavily strained technologies and techniques that are more commonplace today. We used a combination of Illustrator, After Effects, and Duik to create realistic animations in this style.
Animation Direction + Character Animation + Design
